Peloton
Designing access advantage before launch
From friction to flow
Obesity is visible, yet access is blocked by stigma, GP hesitation and fragmented ownership. Peloton was created to help optimise care pathways by actively shaping access before launch. It maps these frictions end-to-end and decodes the behaviours driving them. The output was a regional blueprint and country-ready launch plans that accelerate identification and confirm intervention strategies that can secure access advantage ahead of competitors.
Blocked by the system itself
The greatest barrier was not policy. It was perception. GPs delaying treatment in favour of lifestyle cycles. Patients not self-identifying as eligible. Systems waiting for failure to be proven twice before progressing. Peloton surfaced four dominant blockers: stigma, ownership confusion, confidence gaps and affordability fear, and treated each as a lever to unlock access rather than a barrier to manage.
Targeting access advantage
Access readiness built before launch
Peloton delivered a launch-ready access engine:
Regional market archetypes to prioritise fastest-converting countries
Pathway redesign that enables earlier prescription rather than lifestyle dead-ends
Behavioural segmentation to identify advocates, hesitators and resistors
Value narrative frameworks aligned to payers rather than brand aspiration
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© 2025 Frontera Vie Ltd. All rights reserved. Registered office: Goodlass Road, Business First Business Centre, Liverpool, L24 9HJ. Company No.: 15004789.
Peloton
Designing access advantage before launch
Summary
From friction to flow
Obesity is visible, yet access is blocked by stigma, GP hesitation and fragmented ownership. Peloton was created to help optimise care pathways by actively shaping access before launch. It maps these frictions end-to-end and decodes the behaviours driving them. The output was a regional blueprint and country-ready launch plans that accelerate identification and confirm intervention strategies that can secure access advantage ahead of competitors.
Have a challenge that needs ability with agility?
Contact us
Privacy
Research privacy policy
© 2025 Frontera Vie Ltd. All rights reserved. Registered office: Goodlass Road, Business First Business Centre, Liverpool, L24 9HJ. Company No.: 15004789.
Peloton
Designing access advantage before launch
Summary
From friction to flow
Obesity is visible, yet access is blocked by stigma, GP hesitation and fragmented ownership. Peloton was created to help optimise care pathways by actively shaping access before launch. It maps these frictions end-to-end and decodes the behaviours driving them. The output was a regional blueprint and country-ready launch plans that accelerate identification and confirm intervention strategies that can secure access advantage ahead of competitors.
Have a challenge that needs ability with agility?
Contact us
Privacy
Research privacy policy
© 2025 Frontera Vie Ltd. All rights reserved. Registered office: Goodlass Road, Business First Business Centre, Liverpool, L24 9HJ. Company No.: 15004789.